When is a Podcast not a Podcast?

When it is a vidcast. The number one and two podcasts listed in Apple iTunes’ “Today’s Top Podcasts” list are vidcasts, with three more in the top 20. There cannot possibly be as many iPods with video purchased yet as there are older video-free iPods; the new iPod came out a few weeks ago. Therefore, portability must not be the primary feature driving people to vidcasts. Despite claims to the contrary, people really are watching longer-form video on their computer monitors.

Simply put, we love video, regardless of where it comes from and where it is displayed. Do we love video more than we love music? Possibly. Podcasts went from nowhere to everywhere in less than one year. Vidcasts appear to be doing the same in half the time.

Personally, I cannot listen to a podcast if I know there is a video version available (Diggnation is a case in point.) If a favorite podcaster announces a vidcast versions of the show, I will jump immediately. Let me repeat here a prediction I made two months ago about the future of podcasting and vidcasting: Vidcasting will be huge, and it will dwarf podcasting. All the hype about podcasts that made many shake their head? It will all be realized with vidcasts.

3 thoughts on “When is a Podcast not a Podcast?

  1. Speaking of podcasts – the Radio Frontier Channel podcasts 1-7 are not loading. Itunes podcast listeners are clamouring for these archived mp3’s.


  2. Hmm that’s the first time I’ve seen the term “vidcast.” (I’m a big fan of the word “vlog,” in spite of the controversy. It’s an adventurous leap of the English language.) I have to say that I, personally, subscribe to a bunch of podcasts and vidcasts that I never actually watch. I don’t know what that means about the statistics kept on these things, but there you have it. I follow TWiT religiously, and I watch Rocketboom regularly, and I have a bunch of other stuff that I keep around so I’ll have things to choose from if I want to watch something. This business about how people won’t sit at their computers to watch video seems ridiculous to me. It’s true that people don’t have their computers set up right now to be a comfy place for watching video, but that can easily change. These television people don’t realize how fantastically fragile their relationship is with their viewers. ❤


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