A race to space is shaping up in the private industry and once a year the public is invited to see the latest breakthroughs, vehicles, and competitions intended to accelerate this progress. The Wirefly X PRIZE Cup was held October 26 through 28 at the Holloman Air Force Base near Alamogordo, New Mexico, USA. Combined with the annual Holloman Air and Space Expo, the event featured a single competitor attempt to win the Northrop Grumman Lunar Lander Challenge, exhibits, flyovers, and, perhaps, a brief lull in space enthusiasm.